Marketing & Business Development
Six years of building
campaigns that sell.
Marketing and business development professional with 6+ years of experience across campaign development, sales strategy, and client management. Managed marketing campaigns for a $150M (35 stores) retail group and supported website builds for multimillion-dollar global hospitality brands. Experienced in leveraging CRM systems, marketing, and AI tools for prospecting and sales, with proven execution of promotional campaigns end to end, from lead generation and email engagement to cold calling and account management.
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Track record
Work Highlights
Marketing for a $150M Retail Group
Developed and executed marketing campaigns for a 35-store, $150 million retail cooperative, reaching more than 155,000 loyalty program members.
Increased Vendor Fair Revenue by 52%
Supported planning, promotion, and vendor engagement efforts for the organization's largest Vendor Fair, contributing to a 52% year-over-year revenue increase for the group.
Raised $70,000+ for Texas Children's Hospital
Led sponsorship outreach, vendor partnerships, and promotional efforts for a charity golf tournament benefiting Texas Children's Hospital and Children's Miracle Network.
Website Development & Digital Marketing
Built and managed websites using WordPress, CSS, and HTML for clients ranging from local businesses to international multimillion-dollar hospitality brands, improving online visibility and customer engagement.
Email Marketing Campaigns
Executed email marketing campaigns reaching thousands of retail business contacts to support B2B sales and vendor engagement initiatives.
Creative & Graphic Design
Designed digital assets, marketing materials, social media graphics, email creatives, and promotional content using Canva and Adobe-style design tools.